Articles, video conversations, and practical tools on GPO and IDN contract strategy. Built from real experience, not theory.
The vetting process behind your award is doing heavy lifting you don't even know about. Here's how to use it.
Read the articleWhy your contract strategy needs to start 24 months out, and the engagement playbook that makes the difference.
Read the articleFrom solo operator to full model. The four-stage growth arc for building the IDN team your contracts require.
Read the articleBuild the room, prepare the playbook, and ask the questions that actually matter in your first IDN conversation.
Read the articleThey're not your sales rep. Here's how to write the email that actually gets a response, and the outreach that doesn't.
Read the articleThe clock starts ticking the moment your contract goes live. Here's the week-by-week action plan.
Read the articleYou won the contract. Now don't blow the launch. The four pitfalls that cost MedTech companies the most.
Read the articleThe video series every article is built from.
The vetting process behind your GPO contract award is doing heavy lifting you might not even realize. Learn how to use it.
Watch & readWhat GPO field teams actually do, how to get their attention, and the approaches that don't work.
Watch & readWhen a single contract position is not enough to drive meaningful growth. How to leverage portfolio selling across GPOs and IDNs.
Watch & readAs healthcare shifts to ambulatory settings, pricing strategies and contract structures need to evolve. How to protect your margins.
Watch & readThe 18-month timeline, the workload reality, and the pricing strategy that wins awards.
Watch & readThe full video conversation with Wes Scruggs on building GPO relationships that compound across the contract cycle.
Watch & readMedBridge Advisors works hands-on with MedTech companies to turn these insights into contract wins.
Schedule a Call