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Episode 25 · Featuring Chad McCormack

Turn Your GPO Contract into Real Credibility

The vetting process behind your GPO contract award is doing heavy lifting you might not even realize.

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Episode 24 · Featuring Chad McCormack

The Role of the GPO Client Executive

What GPO field teams actually do, how to get their attention, and the approaches that don't work.

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Episode 22

Portfolio Selling in Healthcare: When One Contract Isn't Enough

How to leverage portfolio selling to expand your footprint across GPOs and IDNs.

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Episode 21

From Acute to Ambulatory: Protecting Price and Strategy

How to protect your margins and adapt your approach as healthcare shifts to ambulatory settings.

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Episode 20

Navigating the RFI and RFP Process

The 18-month timeline, the workload reality, and the pricing strategy that wins awards.

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Episode 19 · Featuring Wes Scruggs

The Truth About GPO Relationships

Why your contract strategy needs to start 24 months out, and the engagement playbook that makes the difference.

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Episode 18

5 Back Office Essentials Before Launching a GPO Contract

The operational readiness checklist most companies skip. Fee reporting, roster management, and compliance tracking.

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Episode 17

A 4-Step Playbook for Flawless Product Roll-outs

The implementation framework that turns a contract award into actual revenue at member hospitals.

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Episode 15

Turning Contracts Into Strategy

How to approach negotiation, maintain compliance, and use your existing contracts as a platform for growth.

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Episode 14

Special Series with IDN Directory: Driving Utilization

Strategies for driving utilization after winning an IDN contract. Getting members to actually use it is where the real work begins.

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Episode 13

Building Access, Readiness, and Alignment

The three pillars that determine whether your contracts actually produce results at the member level.

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Episode 12

Can Private Labeling Help You Gain a GPO Contract?

When private labeling opens doors to GPO contracts, and when it creates more problems than it solves.

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Episode 11

Hard Lessons About Your IDN Structure

The four-stage growth arc for building the IDN team your contracts require.

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Episode 10

The 1st Meeting: Who Are You Bringing With You?

Who should be in the room, how to prepare, and the questions that actually move the conversation forward.

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Episode 9

Lessons from the 2025 IDN Summit

The four conversations Dan had most often in the hallways. Team structure, GPO strategy, and what keeps people up at night.

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Episode 8

How To Work With Your GPO Field Coordinators

How to build productive relationships, write emails that get responses, and avoid common outreach mistakes.

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Episode 7

Don't Miss Your 90-Day Launch Window

The clock starts ticking the moment your contract goes live. Here's the week-by-week action plan.

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Episode 6

Stuck in the Middle: Winning Contracts Without Market Share

How mid-market companies win GPO and IDN contracts when they are not the biggest or the cheapest.

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Episode 5

Avoiding Costly Mistakes in Healthcare Contracting

The four pitfalls that cost MedTech companies the most when executing new healthcare contracts.

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Episode 4 · Live Interview

Don't Underestimate Your Value Adds!

A live interview with Atlantic Biomedical on the value-add services that set suppliers apart.

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Episode 3

The Contract Squeeze

How to protect your contract position when margins tighten and competition intensifies.

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Episode 2

Congratulations, You Won a New Contract. Now What?

The critical first steps after winning a contract. From internal alignment to field execution.

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Episode 1

Patient-Centered Partnerships

What it really means to be an industry partner. The four levels of supplier relationships and how to climb the ladder.

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