From first market analysis to post-award optimization, we partner with medical device companies at every stage of the contracting lifecycle - GPO negotiations, Value Analysis Committees, IDN relationships, and everything in between. Our advisors have worked inside GPOs, inside health systems, and inside medical device companies, so the guidance you get reflects how these decisions actually get made.
Getting your contract strategy right is the foundation everything else builds on. We help you identify the right contract vehicles, build competitive positioning, and negotiate terms that set you up for long-term success across GPOs, IDNs, and RPCs.
Navigate the RFP and bid process across all major national GPOs. We build the positioning, pricing strategy, and submission materials that give your product the strongest case for award.
Learn more →IDNs make purchasing decisions for entire health systems. We help you identify the right targets, map internal decision-makers, and develop strategies that move you from vendor to preferred partner.
Learn more →RPCs aggregate purchasing power across independent hospitals. Often overlooked, these coalitions represent significant volume. We help you identify and engage the right ones for your product.
Learn more →The Value Analysis Committee is where products get approved or rejected. We help you lead with evidence, address operational impact, and position your product as a clinical necessity rather than a commodity. Then we put that same story in your sales team's hands so committee wins turn into field adoption.
We build your complete VAC submission - the Value Analysis Executive Brief, Clinical Review Packet, and Economic Value Proposition that address every stakeholder in the room. Walk in with confidence.
Learn more →Is your product seen as a must-have or a nice-to-have? We develop value propositions that resonate with the specific stakeholders who influence purchasing - clinicians, supply chain, and C-suite.
Learn more →The committee win is only half the job. We build the customer decks, clinical leave behinds, objection handling, and evidence libraries your team carries into every IDN and GPO conversation.
Learn more →Winning a contract is the starting line. The real revenue comes from driving adoption, building compliance, and making your contract perform. That starts with the GPO relationship itself, treated as a partnership rather than a line item. We stay engaged from launch through ongoing optimization.
A GPO contract gives you access - but access alone doesn't drive adoption. We help you align goals with GPO partners, leverage their resources, and turn your contract into a growth engine.
Learn more →The first 90 days are critical. We build launch plans covering member communication, sales enablement, distributor alignment, and adoption tracking - so revenue starts moving fast.
Learn more →Most contracts underperform because no one manages them after launch. We analyze utilization, identify compliance gaps, and turn underperforming agreements into growth drivers.
Learn more →Strategy, content, and measurement built for medical device commercialization. We develop the GTM roadmap, build the content engine, and track the metrics that connect marketing to revenue, including data-driven market analysis and hospital targeting.
Target segments, competitive positioning, pricing, channel approach, launch sequencing. Whether entering the U.S. market or expanding categories, we build the strategic roadmap.
Learn more →Buyer-centric messaging, sales enablement, digital marketing across LinkedIn, email, and industry channels. Every asset is designed to move your audience closer to a purchasing decision.
Learn more →We track what matters and cut what doesn't. Campaign performance, lead attribution, contract utilization metrics - all connected to revenue outcomes with clear visibility for leadership.
Learn more →Tell us where you are in your contracting journey. We'll help you figure out the right next step.
Schedule a MeetingOr call us directly: 443-277-2302