How We Can Help

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With over 20 years of Medical Device experience, Dan specializes in GPO and IDN contract negotiations, driving successful outcomes.  His  knowledge and passion extends to sales strategies, implementation, marketing and product management.  He is deeply committed to building strong, lasting connections with customers, ensuring tailored solutions and fostering growth for your organization.  

Dan has his Bachelors in Science from Stevenson University and his MBA from Purdue Global.  Additionally, Dan currently sits on the Board of Directors for AHVAP (Association of Healthcare Value Analysis Professionals).  His role as the Industry Partner Liasson gives him a unique perspective of the Value Analysis process from both the customer and the Industry Partner.  

Dan holds his Fellow designation with the Association of Value Analysis Healthcare Professional (FAVAHP) and holds a micro-certification for Medical Device Value Analysis Specialist, Medical Products Instructions for Use Specialist and Supply Chain Disruption Specialist. 

 With over 15 years of experience in Medical Device marketing and strategic content creation, Scott specializes in developing marketing strategies that align closely with business objectives, driving measurable growth. His expertise includes strategic content planning, demand generation, branding, and marketing analytics. Scott excels in creating buyer-centric marketing initiatives through detailed audience insights, optimized content strategies, and targeted communication.

Previously, Scott directed global content strategy for W.L. Gore’s medical division. His collaborative approach with cross-functional teams and deep understanding of healthcare market dynamics ensures tailored, effective strategies for MedBridge Advisors' clients seeking growth through healthcare contracts.

Scott holds a Biology degree from The University of Texas at Austin and brings extensive knowledge in digital marketing, including SEO/SEM, programmatic advertising, and CRM-driven automation.

Tom Finucane is a seasoned healthcare executive with deep expertise in GPOs, IDNs, and medical distribution. Over the course of his career, he has guided medtech companies through the complexities of contracting, supply chain alignment, and health system engagement, helping them achieve meaningful growth and sustained market access.

With a background that spans commercial strategy, sourcing, and channel management, Tom understands how to bridge the priorities of manufacturers, distributors, and health systems. He has advised on national agreements, product portfolio strategies, and distribution models that strengthen utilization and accelerate adoption across both acute and non-acute care settings. 

At MedBridge Advisors, Tom serves as a trusted Advisor to leadership teams seeking to navigate GPO and IDN environments more effectively. He brings not only a wealth of knowledge but also the ability to translate complex contracting and distribution landscapes into clear strategies that deliver results. His credibility, experience, and perspective make him a valuable resource for medtech companies looking to expand their impact and build long-term success in an increasingly competitive healthcare market.

Dena McCormick is a seasoned executive with expertise in healthcare operations, supply chain strategy, group purchasing, and clinical program development. She has a strong track record of helping healthcare organizations improve financial performance through cost reduction, clinical standardization, and the development of regional aggregation partnerships that drive efficiency and value across health systems.

 She has held leadership positions across national group purchasing organizations, major health systems, and the supplier side of the industry with a focus on wound care innovation.  Her provider-side experience brings valuable insight into how health systems evaluate clinical and financial value during the contracting and value analysis process, helping organizations align operational priorities with patient-centered outcomes.

Dena earned a Bachelor of Science in Nursing from Spalding University and is board-certified in patient advocacy through the Patient Advocacy Certification Board. She is a registered nurse and has served on the AHRMM Advisory Board, including as Chair of the Issues and Legislative Committee in 2022.

Anita Zado is a registered nurse and seasoned healthcare leader with extensive experience spanning clinical practice, supply chain, value analysis, and strategic partnerships across the GPO, member, and supplier landscape. Throughout her career, she has built a reputation for bridging clinical insight with operational and financial strategy—helping health systems make smarter, safer, and more sustainable product decisions.

Anita has held roles supporting hospitals nationwide, guiding standardization, contracting, and evidence-based product evaluation. Her work has spanned bedside nursing, system-level supply chain collaboration, and supplier-side clinical leadership, giving her a uniquely comprehensive perspective on how products impact patient outcomes, workflow efficiency, and total cost of care.

During her career, she has led initiatives across national GPOs, health system value analysis teams, and supplier organizations – bridging clinical insight with contracting strategy, product standardization and enterprise level decision support. Known for her ability to translate clinical priorities into sustainable, scalable supply chain solutions, Anita brings a rare 360 degree perspective of the ecosystem.