Part 3: Turning Contracts Into Strategy — Negotiating Growth

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In the final installment of our 3-part series with IDN Directory, we explore how to move beyond just signing contracts to truly activating them. We cover how MedTech companies can stay GPO-compliant while supporting local needs, write smarter local agreements, map key stakeholders, and use clean data to drive performance and growth.

If you’re working to turn access into impact—and want practical guidance on negotiating with strategy, not desperation—this is the episode you don’t want to miss.